Team Saucony Prelude:
For the Summer of 2016, Lily B interned at the Saucony Marketing department. At the end of the summer, she wrapped up her experience in this fantastic summary of what she learned, that we just had to share. Thank you Lily, we will miss you, and best of luck on your next adventure!
1. There is no BS involved in Saucony’s Mission Statement.
Before starting my internship, I came across Saucony’s manifesto:
At Saucony, we exist for runners. Runners inspire us, bring us new ideas, force us to be better. They drive our design and engineering. They keep us competitive. They keep us hungry. They keep us honest. Whether it’s in a conference room or out on a lunchtime run, we’re constantly talking about and arguing about our sport, runners and the products that fuel them. We love our products and we run in everything we make. This focus and passion fuels us as we strive to create the best running shoes and apparel on the planet. We leave work each day knowing we’ve done everything to make runners’ lives just a little bit better. At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run.
Impressive, I thought—if it was authentic. The presumed dedication to everything running seemed almost too good to be true. Though, upon arrival, my doubts were instantly dispelled. I never thought a team of people could be so passionate about a product, a sport, a lifestyle. Whether it was talk about the Olympic trials, the lunchtime running route, or local meets, running was literally always a part of the conversation.
2. Saucony cares about everybody who runs.
I joined ski racing for one season when I was a confused adolescent and bought a shiny white Poc helmet like all the fast racers. I quit the sport soon after upon realizing how awful I was. I have (embarrassingly) continued to wear this high tech racing helmet for years, nervous to be judged as an incapable try-hard without proper qualification to wear it.
Similarly, as an ex-track athlete, I wasn’t sure that I was of the caliber to wear (or work for) Saucony after retiring as a post-peak high school track captain. Working at Saucony allowed me to realize that this brand is not just for the best of the best—Olympians and athletes on severe upward trajectories—it is for everybody who runs, everybody who wants to run, everybody who wants to lead an active life, everybody who loves rocking retro sneakers. No judgment, no requirements.
3. The Saucony crew thrives on synergy and pure passion.
Every Instagram post, every new product, every giveaway is crafted with the creativity, insight, and help of other team members. Everybody at Saucony pushes one another to be bolder, truer, Saucony-er through collaboration, constant debate and insightful conversation. It’s hard being a small minnow amidst a sea of big, powerful fish that can out-invest us. It’s hard to cheer on and show off our athletes in the “big global competition” I can’t talk about on this blog post (#Rule40). But the fierce competition and rules of the game only motivates everybody at Saucony to crush everything they work on, to be truer to the brand, the spirit, and the sport. It is arduous work, but it is passionate work. Trust me, a lot more thought and dedication goes into an Instagram caption than you would think.
4. Work doesn’t have to be boring—especially not here.
I definitely didn’t expect to hear Spotify playlists bumping new Usher songs or ice cream filled baby showers amidst workdays. These guys know how to have fun and they don’t take themselves too seriously. Everybody cares about one another as a friend at Saucony. It is more than a job; it is a loving community.
5. Running is more than a physical activity.
It is a wellspring of social interaction, relaxation and mindfulness, freedom and release. Running provides us with more than just calories burnt—it is a lifestyle, a mentality, a way of being. Saucony has shown me that their products transcend grueling treadmill workouts. Their products embody something so much larger.
By: Lily B.