- 290 E. Pomfret St, Carlisle PA 17013 / 717-241- 5674
Josh Beck, store owner of Appalachian Running Company is a man that wears many hats - husband, father, store owner, and professional athlete just to name a few. In a few years, he has taken central Pennsylvania’s Appalachian Running Company and turned it into a top destination for running and walking footwear needs.
Beck, who is a professional duathlete, has traveled the world for his running and cycling endeavors, even training with Chris Carmichael (Lance Armstrong’s coach) in Colorado after finishing his degree in Exercise Science. After returning home to Carlisle, PA Beck purchased the local footwear store and committed to sharing his experience and knowledge with everyone walking through those doors. Fast forward a few years and two children later, some of Josh’s medals still line the walls of the shop, but even more impressive is the number of customers he’s helped walk their way into a more active lifestyle.
“We put people and our relationships first and we aspire to be difference makers. People notice that as soon as they walk into the store. I can honestly say we have great staff here that truly listen to customer needs, and that’s what makes the store. Don’t get me wrong some of them have great race times, but we listen and focus on your goals, not what times we’re running.”
When asked about his transition from athlete to store owner Josh said, “It seemed natural, I was helping my buddy with his physical therapy clinic and saw there was a real need to follow-up with patients in regards to footwear.” Josh continued, “You want to give people the best chance for getting stronger and healthier and that means getting them into the right shoes. Everything else was strong in my life so I was ready for the challenge of being a store owner.”
Josh still makes time for his own training and spending time at home with his wife and two children, “It’s definitely all about balance for me. I know I have to be doing something active but it’s great to be able to spend time at both stores and get to spend time with the wife and boys. Having two stores keeps you busy, but it’s so worth it.”
The Carlisle location of Appalachian Running Co. still shares an office space with the original Physical Therapy clinic and has watched as other health and wellness clinics have surrounded the core footwear store. “It’s been great to have such a strong group of businesses around us that are catering to a lot of different needs, we also have staff of all backgrounds to make sure we’re meeting the needs of our customers. We’re aiming to make a difference in a customer’s life both in and out the store,” Josh said.
Aside from making sure that everyone is fitted for the best footwear possible, the store also prides itself on making sure it’s doing something positive for the community. “I grew up here, and the people that work in this store call this town home, so it’s important that we’re active in our community. That’s been another great thing about the store is it’s another way to give back and connect with this area.”
For all the hats that Josh Beck wears in central PA, one thing is for sure… he’s wearing them well.
TOP 3 RUNS
- Army War College Heritage Trail, 950 Soldiers Drive Carlisle, PA 17013
- Appalachian Running Trail 53 W. South Street, Suite #1 Carlisle, PA 17013
- Any place where you can run from one brewery to another.
Post-run in Town
- The Butcher Shoppe/Big Oak Café, 410 Stouffer Ave, Chambersburg, PA 17201
- Trickling Springs Creamery, 2330 Molly Pitcher Hwy, Chambersburg, PA 17202
- Neato Burrito, 800 E High St #430, Carlisle, PA 17013
- Shadow Rep – Nicole McAdoo
- Sales Rep – Brent Barnhill
FOLLOW THEM ON SOCIAL!
- Facebook - www.facebook.com/AppalachianRunningCo
- Instagram - @apprunco
By: Nicole McAdoo, Saucony Shadow Rep