Every year when we design and develop elite racing kit for Team Saucony, we look to have fun and try new things. This year’s kit was no different. Rather than traditional black or navy accents, we decided to go bold with a two-tone green combination and then accent it with our ViziPro Orange color. The combination is unique, fun and definitely stands out.
From a technical standpoint, the Elite kits give us the opportunity to work directly with our sponsored athletes to fine tune things like fit, materials, seam placement and tricky construction methods that will facilitate them in running some of the fastest times on the planet. Once those elements are tested and perfected to their extreme standards, we can take that learning and apply it to our standard running gear that is later available in stores.
In terms of design inspiration, we view our Elite athletes as Saucony super heroes, so we keep that vibe in mind throughout the process. We want them to look and feel amazing in their footwear and apparel, because we realize that the psychology of sport is as important as the physicality. If our Elites have confidence that their gear has the right amount of compression and aerodynamics, will wick away moisture quickly, and move as freely as they need it to without ever getting in the way – then we can help to focus their preparation on the event and not the gear.